AKA THE GANDALF OF PURPOSE

Nick Craig is the President and Founder of the Core Leadership Institute (CLI), a global leadership development firm committed to waking up those who will wake up the many.

In 2007, Nick began collaborating with Professor Bill George at Harvard Business School. This partnership ultimately led them to co-author, Finding your True North: A Personal Guide,  which became the course book for the Harvard Business School MBA class on Authentic Leadership.

Nick is also the co-author of the 2014 Harvard Business Review article From Purpose to Impact with Scott Snook, Senior Lecturer at the Harvard Business School. The article has been since included in multiple HBR publications, such as Purpose, Meaning, and Passion (HBR Emotional Intelligence Series, 2018) and How to Lead with Purpose (HBR Special Issue, 2020), HBR’s 10 Must Reads for Business Students (2023).

Nick Craig | Core Leader
Nick Craig | Core Leader

Nick’s expertise in purposeful leadership has been sought out by both corporate and academic organizations ranging from The LEGO® Group and Ben & Jerry’s, to the United States Military Academy at West Point.

His insights from working with these organizations are captured in his 2018 book Leading From Purpose. Nick also hosts the Leading From Purpose Podcast  series in which many of the global leaders he has worked with share their insights and wisdom.

WAKING UP TO PURPOSE

These are some of the ways he invites you to start your journey on purpose to find the solid ground from which to lead when it matters most.

Nick’s personal purpose is to wake you up and have you finally be home.

Nick’s personal purpose is to wake you up and have you finally be home.

Nick Craig | Core Leader

Request a keynote address

Request a keynote address

As the foremost speaker on leading with purpose, Nick Craig takes you on a highly engaging journey to understand what authentic leadership with purpose really does for leaders and organizations navigating uncertain times.

Sample Keynotes

After 20+ years of working across the globe with thousands of leaders, Nick Craig shares his insights on the power of leading from purpose, how it works, as well as some insightful stories of leaders who have transformed the world around them. Time allowing, Nick also leads participants to begin opening the door to the place where purpose resides.

Purpose Summit Keynote

Join Nick as he takes us on a journey to understand the good, the bad and the ugly of bringing an organization’s purpose to life.  Nick has worked with some of the most impressive purpose-driven organizations from the LEGO Group to DBS Bank in Singapore (cited by Harvard Business School as one of the top-10 corporate transformations in the last decade).  Get ready to begin experiencing your organization’s purpose at a whole new level!

For many of us, we reach a crossroads where the maps we have been following are no longer relevant.

As the world and our business context become more unpredictable with conflicts, climate change, political discord, etc., the well-worn, dependable maps of the past no longer suffice.  Historically, turbulent times have given rise to many of our most revered leaders precisely because they didn’t follow the existing map, but rather because they became the map makers.

When finding yourself at a crossroads, are you ready to step out and chart your own, new course?

Join Nick Craig as he invites you on the journey to discover the map maker within you – the place of deep purpose which empowers the shift from following to creating the new map.  Sharing rich stories and insights, Nick illustrates the journey of his own choices and those of others to help you discover yours.

Nick Craig on The Power of Purpose & How it Can Change Everything

Buy the book

Buy the book

Drawing on over 20 years’ experience, discover how the best leaders in the world are leading from purpose to impact their world from the likes of Ben & Jerry’s to the faculty at West Point Military Academy.

Nick Craig | Core Leader
Nick Craig | Core Leader

Read the article

Read the article

In this must-read HBR article, Nick and Scott present a step-by-step framework that leaders can use to identify their purpose and develop an impact plan to achieve transformational results.

Take the purpose assessment

Take the purpose assessment

Take the purpose assessment

Complete our online self-assessment to see how much you are leading from purpose with the focus, clarity, and confidence needed to act across your professional and personal life.

Complete our online self-assessment to see how much you are leading from purpose with the focus, clarity, and confidence needed to act across your professional and personal life.

Watch videos

Watch videos

Watch videos

Hear from Nick as he shares powerful stories of leading from purpose

Hear from Nick as he shares powerful stories of leading from purpose

More must-read articles

More must-read articles

More must-read articles

Read these articles that showcase how authenticity with purpose is truly at the core of successful 21st century leadership.

Read these articles that showcase how authenticity with purpose is truly at the core of successful 21st century leadership.

Nick Craig | Core Leader

FORBES.COM

Want sustainable double digit growth find your purpose and lead from it

Philippe landed his first job in a marketing role at IBM, but he wanted to be in sales.

Nick Craig | Core Leader

FORBES.COM

Your Cause Is Not Your Purpose

Philippe landed his first job in a marketing role at IBM, but he wanted to be in sales.

Nick Craig | Core Leader

RECRUITER.COM

Are You Living Your Purpose as a Leader? Answer These 4 Questions to Find Out

Philippe landed his first job in a marketing role at IBM, but he wanted to be in sales.

“I have been privileged to watch Nick up close as he has helped thousands of people discover their purpose over the past ten years. Listen closely, because Nick Craig is truly the Master of Purpose.”

Nick Craig | Core Leader
SCOTT A. SNOOK

Senior Lecturer, Harvard Business School

Nick Craig | Core Leader
SCOTT A. SNOOK

Senior Lecturer, Harvard Business School

Nick Craig | Core Leader
SCOTT A. SNOOK

Senior Lecturer, Harvard Business School

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