Challenge

Challenge

When ING Bank in Amsterdam became one of the first global banks to transition from a traditional hierarchical organization, into a fully agile one, the HR team faced a considerable cultural challenge.

In the matter of a year, most of the top 5000 leaders with the coveted ‘Vice President’ title, lost both title & role in a newly flattened structure – now they bore agile titles such as ‘Product Owner,’ ‘Chapter Lead,’ and ‘Scrum Master.’ This dramatic change created an identity crisis for many – who were they in this rapidly transforming organization and culture, with unfamiliar roles, titles, and power structure? And how could they best find their place and contribute to the success of the new organization?

Solution

Solution

The program provided top leadership with a clear sense of themselves, their unique gifts and purpose, as well as how they could most meaningfully connect and contribute to the organization’s purpose – all while discovering and creating the future of banking in the 21st century!

CLI Impact

CLI Impact

This program helped leaders understand and define their transition from being traditional bank employees, to owning their new agile roles, armed with purpose and clarity to translate their unique gifts into tangible business impact.

Home | Core Leader
Home | Core Leader

Key ‘agile’ outcomes from
our program included:

Key ‘agile’ outcomes from our program included:

Impact ING | Core Leader
  • Identification of:

    • Energizing strengths
    • Core motivations
    • Individual purpose
    • Alignment of individual Purpose with ING’s Organizational Purpose
  • Inclusivity:

    • Enhanced understanding of & appreciation for colleagues
    • Sense of belonging
  • Fueled passion for work
  • Identification of:

    • Energizing strengths
    • Core motivations
    • Individual purpose
    • Alignment of individual Purpose with ING’s Organizational Purpose
  • Inclusivity:

    • Enhanced understanding of & appreciation for colleagues
    • Sense of belonging
  • Fueled passion for work

Purpose to Impact™ Program Journey

From identity challenge to purpose identification, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING | Core Leader

PHASE 2

Shared delivery to
next 5000 leaders

2 DAY PROGRAM

Impact ING | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose to Impact™ Program Journey

From identity challenge to purpose identification, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING | Core Leader

PHASE 2

Shared delivery to next 5000 leaders

2 DAY PROGRAM

Impact ING | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose to Impact™ Program Journey

Purpose to Impact™ Program Journey

From identity challenge to purpose identification, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING Bank | Core Leader

PHASE 2

Shared delivery to
next 5000 leaders

Shared delivery to
next 5000 leaders

2 DAY PROGRAM

Impact ING Bank | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose works at ING Bank

Purpose works at ING Bank

Listen to a few of our senior alumni discuss some of the many ways purpose enables the delivery of business objectives and cultural transformation.

Maarten-van-Beek-podcast
MAARTEN VAN BEEK
Sr. HR Director, Retail Banking ING Bank

Bringing purpose to the corporate world.

Maarten-van-Beek-podcast
SANDRA SCHOONHOVEN

Lead ESG Exploration
Standardization & Integration

The power of purpose & how ‘serving elephant for dinner’ helps her adapt to the ever-changing world of sustainability.

Maarten-van-Beek-podcast
ALESSIO MIRANDA
Country Manager And CEO Of ING Italia Global Sponsor ING

The power of authenticity and purpose in leadership.

Explore more Purpose to Impact™ Stories

Explore more Purpose to Impact™ Stories

Join our global
community of
leaders turning
purpose to impact™

Join our global community of leaders turning purpose to impact™

Be the first to get the latest news, insights, and events on leading from purpose to impact your world.

Be the first to get the latest news, insights, and events on leading from purpose to impact your world.

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