Challenge

Challenge

When ING Bank in Amsterdam made the pioneering move to transition from a traditional hierarchical structure to a fully agile organization, the HR team encountered a significant challenge. In order to deliver on ING’s purpose and strategy, the bank needed to invest in its employees; employee craftsmanship and engagement needed to be elevated for everyone who worked at ING, not just the leaders.

Thus, critical focus areas for employee wellbeing were identified, including:

  • Invest in employees’ personal growth to benefit the individual, the customer, and the organization
  • Create appropriate growth challenges for employees to build stronger, better-rounded professionals
  • Build a trusting environment to encourage experimentation and innovation by making it safe to fail

Solution

Solution

While we had initially collaborated with ING to design an award-winning program* for their top 5000 leaders, we subsequently designed a version for all employees, delivered internally by key P2i ING program alumni. Through this shared program experience across the organization, employees gained a greater sense of connection and belonging, to both one another, as well as the organization and its purpose. On an individual level, they were empowered by purpose and clarity to transform their unique strengths into tangible and personally fulfilling business contributions.

CLI Impact

CLI Impact

Survey of 45,000 employees found those with a clear purpose had:

Home | Core Leader
Home | Core Leader
Home | Core Leader
Impact ING Bank | Core Leader

  • 50% higher work pleasure

  • 35% less burnout

  • 22% higher performance

  • 42% higher energy

  • 50% higher work pleasure

  • 35% less burnout

  • 22% higher performance
  • 42% higher energy

Purpose to Impact™ Program Journey

From wellbeing challenges to purpose alignment, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING | Core Leader

PHASE 2

Shared delivery to
next 5000 leaders

2 DAY PROGRAM

Impact ING | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose to Impact™ Program Journey

From wellbeing challenges to purpose alignment, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING | Core Leader

PHASE 2

Shared delivery to next 5000 leaders

2 DAY PROGRAM

Impact ING | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose to Impact™ Program Journey

Purpose to Impact™ Program Journey

From wellbeing challenges to purpose alignment, this is how purpose became a movement at ING.

PHASE 1

CLI delivery to
top 300 leaders

CLI delivery to
top 300 leaders

2,5 DAY PROGRAM

Impact ING Bank | Core Leader

PHASE 2

Shared delivery to
next 5000 leaders

Shared delivery to
next 5000 leaders

2 DAY PROGRAM

Impact ING Bank | Core Leader

PHASE 3

Client-delivered
cascade for full
organization

Client-delivered
cascade for full
organization

2 DAY PROGRAM

Purpose works at ING

Purpose works at ING

Listen to a few of our senior alumni discuss some of the many ways purpose enables the delivery of business objectives and cultural transformation.

Maarten-van-Beek-podcast
MAARTEN VAN BEEK
Sr. HR Director, Retail Banking ING Bank

Bringing purpose to the corporate world.

Maarten-van-Beek-podcast
SANDRA SCHOONHOVEN

Lead ESG Exploration
Standardization & Integration

The power of purpose & how ‘serving elephant for dinner’ helps her adapt to the ever-changing world of sustainability.

Maarten-van-Beek-podcast
ALESSIO MIRANDA
Country Manager And CEO Of ING Italia Global Sponsor ING

The power of authenticity and purpose in leadership.

Explore more Purpose to Impact™ Stories

Explore more Purpose to Impact™ Stories

Join our global
community of
leaders turning
purpose to impact™

Join our global community of leaders turning purpose to impact™

Be the first to get the latest news, insights, and events on leading from purpose to impact your world.

Be the first to get the latest news, insights, and events on leading from purpose to impact your world.

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