When it comes to purpose in business and leadership, are you truly walking the walk, or just talking the talk? Many leaders question whether they are genuinely living their expressed purpose, often feeling uncertain amid conflicting definitions of what purpose actually means.
For some, purpose is about contributing to a greater cause, like saving the planet. For others, it’s about an inspiring tagline to rally teams. If you’ve felt frustrated that your job doesn’t directly align with a grand cause, or that a tagline alone doesn’t bring fulfillment, you’re not alone.
A Clearer Perspective on Purpose
Purpose isn’t just about a cause or a company’s mission—it’s about who you are and what you uniquely bring to every situation. It is the steady force that remains unchanged even when circumstances shift. In leadership, your purpose is the unique impact you have in a meeting, a decision, or a challenge that wouldn’t be present without you.
Are you living your purpose? Ask yourself these four key questions:
1. Do You Feel Regularly Energized?
Purpose fuels energy and engagement. If you frequently feel motivated rather than drained, you are likely aligned with your purpose.
Take Nic, for example. Earlier in his career, he taught disenfranchised South Africans to read. Later, he was tasked with closing a factory of 300 employees in Atlanta. He could have chosen a quick shutdown, but instead, he focused on ensuring employees left with dignity and pride. The effort, rather than draining him, gave him energy and fulfillment.
2. Does Stress Drive You to Act Decisively and Courageously?
Purpose transforms pressure into a driving force rather than a burden. Consider Mac, who played a key role in his foundation’s response to the Ebola outbreak. Working 12-14 hour days, he felt deeply motivated rather than exhausted. His purpose—”to continue the quest to slay giants and change the world”—fueled his resolve and effectiveness in high-stakes situations.
3. Do You See Adversity as an Opportunity to Grow—Even If It Means Taking Risks?
Leaders who live their purpose embrace a “growth mindset,” as described by psychologist Carol Dweck. Philippe, for example, started at IBM in marketing but wanted to move into sales. Despite initial resistance, he was given six dormant accounts that others had failed to revive. By taking a strategic approach, he not only re-signed all six clients but also generated $14 million in new sales. His purpose drove him to see challenges as chances to evolve and succeed.
4. Will Your Purpose Disappear If You Lose Your Title, Role, or Cause?
True purpose is not tied to a job title or organization. It should apply to all areas of life—work, family, hobbies, and passions. Many executives envision their purpose culminating in a high-ranking position, yet titles are temporary. When they step down, their true purpose remains, guiding their next steps.
Living Your Purpose Every Day
If you answered “yes” to these four questions, you are likely living your purpose as a leader. If not, it may be time to reflect on what truly drives you. Purpose is not about a grand mission statement or external recognition—it’s about the unique and unchanging impact you bring to every aspect of life.