Challenge

Challenge

With the onset of COVID in 2020, our client – a global consumer goods company – experienced a dramatic increase in product demand and revenue growth. This hyper-growth led to the need to onboard thousands of new employees – much of that while in-person gatherings were discouraged and / or limited, creating a significant cultural challenge.

Solution

Solution

Prior to the Covid lockdown, our Purpose to Impact™ program had been an in-person experience. During COVID, with an increasing number of employees – and a need to bring people together from across the globe – we were asked to create virtual programs that would have the same high impact and net promoter score (NPS of 80+) as our in-person programs.

As COVID began, we piloted and quickly scaled a Virtual Purpose to Impact™ program available to all employees, as well as a Team Purpose journey. This allowed global teams and individuals, spanning from Mexico to China and Australia, to discover and be newly energized by their individual purpose, as well as the core purpose of their group, while working remotely from home.

CLI Impact

CLI Impact

By the end of 2023, over 1,700 employees had completed the virtual program, most via our shared-delivery format leveraging CLI and internal, client alumni. The program had an NPS score of 80!

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Home | Core Leader

“Powerful – Since joining (the client organization) and progressing professionally I felt I was overwhelmed with possibilities. Not quite knowing where I wanted to go. But now I feel confident that the path I’m on is the right one and I’m excited to see what the future holds within the company.”

– Program Participant

“Powerful – Since joining (the client organization) and progressing professionally I felt I was overwhelmed with possibilities. Not quite knowing where I wanted to go. But now I feel confident that the path I’m on is the right one and I’m excited to see what the future holds within the company.”

– Program Participant

“Powerful – Since joining (the client organization) and progressing professionally I felt I was overwhelmed with possibilities. Not quite knowing where I wanted to go. But now I feel confident that the path I’m on is the right one and I’m excited to see what the future holds within the company.”

– Program Participant

How Purpose works

Listen to a few of our senior alumni discuss some of the many ways purpose enables the delivery of business objectives and cultural transformation.

Maarten-van-Beek-podcast
ZAHED KAMATHIA
VP Global Head of Talent
The LEGO® Group

The LEGO Group pioneered having a company purpose – was it worth the investment and what did they learn?

Maarten-van-Beek-podcast
PABLO PERVERSI
President Europe, Danone: former Chief Innovation, Sustainability & Quality Officer, Barry Callebaut

Being the world leading chocolate and cocoa manufacturer in the midst of world crises including climate change and COVID-19, Pablo leans into purpose to chart a path of plain sailing.

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Have a similar leadership challenge or business need?

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