In 2007, Nick began collaborating with Professor Bill George at Harvard Business School. This partnership ultimately led them to co-author, Finding your True North: A Personal Guide, which became the course book for the Harvard Business School MBA class on Authentic Leadership.
Nick is also the co-author of the 2014 Harvard Business Review article From Purpose to Impact with Scott Snook, Senior Lecturer at the Harvard Business School. The article has been since included in multiple HBR publications, such as Purpose, Meaning, and Passion (HBR Emotional Intelligence Series, 2018) and How to Lead with Purpose (HBR Special Issue, 2020), HBR’s 10 Must Reads for Business Students (2023).
Nick’s expertise in purposeful leadership has been sought out by both corporate and academic organizations ranging from The LEGO® Group and Ben & Jerry’s, to the United States Military Academy at West Point.
His insights from working with these organizations are captured in his 2018 book Leading From Purpose. Nick also hosts the Leading From Purpose Podcast series in which many of the global leaders he has worked with share their insights and wisdom.
WAKING UP TO PURPOSE
These are some of the ways he invites you to start your journey on purpose to find the solid ground from which to lead when it matters most.
Nick’s personal purpose is to wake you up and have you finally be home.
Nick’s personal purpose is to wake you up and have you finally be home.
Buy the book
Buy the book
Drawing on over 20 years’ experience, discover how the best leaders in the world are leading from purpose to impact their world from the likes of Ben & Jerry’s to the faculty at West Point Military Academy.
The book is available in English, Dutch, simplified Chinese, traditional Chinese, Korean and Ukrainian.
Take the purpose assessment
Take the purpose assessment
Take the purpose assessment
Complete our online self-assessment to see how much you are leading from purpose with the focus, clarity, and confidence needed to act across your professional and personal life.
Complete our online self-assessment to see how much you are leading from purpose with the focus, clarity, and confidence needed to act across your professional and personal life.
Watch videos
Watch videos
Watch videos
Hear from Nick as he shares powerful stories of leading from purpose
Hear from Nick as he shares powerful stories of leading from purpose
More must-read articles
More must-read articles
More must-read articles
Read these articles that showcase how authenticity with purpose is truly at the core of successful 21st century leadership.
Read these articles that showcase how authenticity with purpose is truly at the core of successful 21st century leadership.
“I have been privileged to watch Nick up close as he has helped thousands of people discover their purpose over the past ten years. Listen closely, because Nick Craig is truly the Master of Purpose.”
SCOTT A. SNOOK
Senior Lecturer, Harvard Business School
SCOTT A. SNOOK
Senior Lecturer, Harvard Business School
SCOTT A. SNOOK
Senior Lecturer, Harvard Business School
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