Leading From Purpose Podcast

With Nick Craig

​Join Nick Craig, President of Core Leadership Institute and author of “Leading From Purpose: Clarity and The Confidence to Act When it Matters Most” as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.

Featured Podcasts

Purpose-washing versus Deep Purpose


On this episode of Leading from Purpose Podcast, Nick is joined by best-selling author of Deep Purpose, Ranjay Gulati. A Harvard Business School professor whose pursuit was to strategize how to unlock growth for companies in good times and in bad until he discovered that the ultimate unlock of performance in a business on all dimensions is purpose. Ranjay has studied the likes of Facebook, Best Buy, Etsy, Buhler, The LEGO Group and more to understand the business value of having a purpose to create a moral community versus a purpose statement for profit.

Listen in for how Ranjay defines purpose in a way that resonates with individuals and organizations and unveils the true challenge most people have with purpose – focusing on the self AND the consequences for the world.

Leaders have choices to make every day – how much do I give shareholders? How much do I give customers in terms of pricing? How much do I give employees? The community? The planet? It’s one thing to create value. It another thing to capture it and then have to decide how to divvy it up. Having a Deep Purpose, gives you a guiding light or framework in which you can think about the inevitable tradeoffs that will ultimately determine the trajectory of your organization.

Find out the 4 business benefits of purpose and how to make it count.

Recent Podcasts

Leading From Purpose During a Crisis – Interview with Harry Hutson


Listen to a conversation between Nick Craig and Harry Hutson, author of Navigating an Organizational Crisis, as they discuss the power of purpose in times like we are living through currently. What lessons from others can we lean into during this coronavirus pandemic we are all facing today?

Leading From Purpose – Bill George Interview

Join Nick Craig as he interviews Bill George, best-selling author, Professor at Harvard Business School and former CEO of Medtronic. They discuss Bill’s personal journey to unlocking the fundamentals behind Authentic Leadership. Bill and Nick transition their discussion to why Authentic Leadership is so critical in times of crisis such as what the world is experiencing currently.