Leading From Purpose Podcast

With Nick Craig

​Join Nick Craig, President of Core Leadership Institute and author of “Leading From Purpose: Clarity and The Confidence to Act When it Matters Most” as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.

Featured Podcasts

Can Purpose drive revenue?


In 2020, the most popular retailer in Australia, Bunnings, announced operating revenue increased by 13.9%, to over $14 billion. How does the company continue to see growth and remain on top? By doubling down on its commitment to being a purpose-driven organization.

On this episode, Michael Schneider, the CEO, stops by to talk about leaning in on Purpose to lead an organization through economic unknowns. Michael shared, “Our team was scared, but by creating that reassurance that we understood our Purpose and we understood what we were going after – we actually got even more out of it.”

Last year, Bunnings created jobs and opportunities to the tune of 10,000. Shifting gears from a ‘wanting more’ to a ‘doing more’ mindset helped him step into his full potential as a leader and pay it forward to his team and the customers they serve.

Recent Podcasts

Bringing Purpose To The Front When Underestimated – Interview with Stacey Tank


On this episode, Nick Craig is joined by Stacey Tank, who had recently been appointed as the next Chief Corporate Affairs and Transformation Officer at Heineken. Stacey is truly one of the most inspiring leaders. She shares her incredible journey of ups and downs and what it really takes to rise to the top as a powerful women in business today. From home improvement to beer, listen to hear how she’ll take Purpose with her to Amsterdam.

How Purpose Transforms Teams – Interview with Michael Kehlet VP of Talent – LEGO Group


Listen as Michael and Nick discuss the transformational power of individual Purpose on a team and the team dynamic.

Living Through Having Covid-19 – Interview with Jessica Austin and Jorge Tejeda


Both of Nick Craig’s guests this week experienced being diagnosed positive for Covid-19 and living through the mental and physical challenges that came next. They share a very intimate side of the experience – facing the isolation, the worry, and the physical manifestations. Having to think through their life and come to peace with the chance of death is something most of us do not experience suddenly. Both share how their extensive work in knowing their purpose was a leading force in their recovery.

Creating Culture Through Bringing Your Purpose – Social Excellence – Discussion with Robert Quinn


If a crisis can create social excellence without leadership, can leadership create social excellence without crisis? This is the fundamental question Nick Craig and Robert Quinn explore in this chapter.