Leading From Purpose Podcast

With Nick Craig

​Join Nick Craig, President of Core Leadership Institute and author of “Leading From Purpose: Clarity and The Confidence to Act When it Matters Most” as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.

Featured Podcasts

POWER ON: Plugging into Purpose as Your Energy Source


“When you are enthusiastic about what you do, you feel this positive energy. It’s very simple” -Paul Coelho

In 2021, the LEGO Group delivered record-breaking business results with revenue jumping +27% to 55.3 billion DKK and operating profit going up +32% to 17.0 billion DKK. Fueled by their mission to “Inspire and develop the builders of tomorrow” the LEGO Group has mastered taking the long view on getting every child in the world to experience LEGO play. But how do LEGO leaders engage employees’ day to day with such a loft, long-term vision?

In this edition of the “Leading from Purpose” podcast, Nick Craig introduces listeners to Victor Saeijs, Regional President for Western Europe at the LEGO Group. His purpose? To “Be the Duracell Bunny that makes my team sell boats in the Sahara.” In this lively repartee, Victor describes how he uses challenging goals and new ways of working to make the impossible possible, challenging his team to reach new levels of performance while simultaneously pushing himself to new heights.

Hear how Victor’s tapped into this approach to capitalize on opportunities throughout his career and gain an appreciation for the LEGO Group’s newest challenge—helping children learn 21st century skills by making a significant contribution to learning and education.

Recent Podcasts

From Boeing to a luxury Italian Hotel Featuring Andrea Pomo


From constructing the Boeing 787 to operations at a luxury Italian Hotel, Andrea Pomo, joins Nick Craig on the Leading from Purpose Podcast this week to talk about transforming vs. adapting through challenging times. The hospitality industry has been severely impacted by COVID-19. Yet, via the lens of purpose, Borgo Egnazia didn’t lay one person off and has used this time to do what few have imagined.

Interview with, former CEO of Ben & Jerry’s, Jostein Solheim


On the Leading from Purpose Podcast this week, Nick Craig is joined by former CEO of Ben & Jerry’s, Jostein Solheim, who is now at the heart of the COVID-19 crisis. How does he run Unilever’s $4 billion U.S. food business to keep up with demand from U.S. grocery stores while also keeping his 8,000 employees safe?Jostein Solheim finds himself leaning on his Purpose to make the shiftfrom “doing” to “being” to get his team through. Jostein, the eternal optimist, reminds us that “we’ll come out of this stronger and better as a humanity, as business leaders, and as a business.”

Bringing Purpose To The Front When Underestimated – Interview with Stacey Tank


On this episode, Nick Craig is joined by Stacey Tank, who had recently been appointed as the next Chief Corporate Affairs and Transformation Officer at Heineken. Stacey is truly one of the most inspiring leaders. She shares her incredible journey of ups and downs and what it really takes to rise to the top as a powerful women in business today. From home improvement to beer, listen to hear how she’ll take Purpose with her to Amsterdam.

How Purpose Transforms Teams – Interview with Michael Kehlet VP of Talent – LEGO Group


Listen as Michael and Nick discuss the transformational power of individual Purpose on a team and the team dynamic.