Leading From Purpose Podcast

With Nick Craig

​Join Nick Craig, President of Core Leadership Institute and author of “Leading From Purpose: Clarity and The Confidence to Act When it Matters Most” as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.

Featured Podcasts

Can Purpose drive revenue?


In 2020, the most popular retailer in Australia, Bunnings, announced operating revenue increased by 13.9%, to over $14 billion. How does the company continue to see growth and remain on top? By doubling down on its commitment to being a purpose-driven organization.

On this episode, Michael Schneider, the CEO, stops by to talk about leaning in on Purpose to lead an organization through economic unknowns. Michael shared, “Our team was scared, but by creating that reassurance that we understood our Purpose and we understood what we were going after – we actually got even more out of it.”

Last year, Bunnings created jobs and opportunities to the tune of 10,000. Shifting gears from a ‘wanting more’ to a ‘doing more’ mindset helped him step into his full potential as a leader and pay it forward to his team and the customers they serve.

Recent Podcasts

Making Heroes Out Of Ordinary People in The Corporate World with Sanjiv Mehta


In the holiday spirit, we’re dropping back to back episodes on the Leading from Purpose podcast (Incase you missed it – Maarten van Beek, HR Director of ING Bank dropped last Wednesday). This week, meet Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever Limited and President of Unilever South Asia.

Sanjiv whose purpose is to “make heroes out of ordinary people,” shares his journey of leadership with us from turning Unilever Bangladesh from a company in shambles to the most admired, competitive company in the country to overseeing 21,000 employees in India alone through one of the strictest lockdowns due to COVID-19 in the world. The best part of conversations with Sanjiv are the rich stories he shares about growing up with parents who lived through the Partition of India and the love of history, culture and humanity they instilled in him at the dinner table.

If you’re looking for some inspiration on how to keep optimism alive as a leader in crisis and how to have an impact on the community you serve, look no further!

Bringing Purpose to The Corporate World with Maarten van Beek, Human Resources Director at ING Bank for Belgium, The Netherlands, and Luxembourg


On this episode of the Leading from Purpose Podcast, Nick Craig is joined by one of the biggest Purpose advocates we know, Maarten van Beek, Human Resources Director for Belgium, the Netherlands and Luxembourg at ING Bank.

Purpose has become really popular these days but how you bring it to all employees is something big organizations are just beginning to think about. At ING, they started back in 2017. Overseeing over 25,000 employees in his region, Maarten and his colleagues were already committed to the organization’s Purpose, but knew that in order to have a big impact – they needed to connect each employee’s purpose with that of ING. Today, thousands of employees, from leaders to call center representatives and branch employees, have completed the company’s Purpose to Impact Program.

Listen to hear more on how ING Bank focused on aligning individual goals with the company’s purpose to create something beautiful.

CEO of mission-driven Ben & Jerry’s Matthew McCarthy


In June of this year, Ben & Jerry’s statement on racism in America, “Silence is not an option,” was trending. For decades the company has been at the forefront of social and climate issues. On this week’s Leading from Purpose Podcast episode, Nick Craig is joined by CEO of Ben & Jerry’s, Matthew McCarthy, to talk about the role that Purpose plays in taking a risk to do what is right. Matthew McCarthy shares deep insights on how being a Purpose-driven leader and/or organization has helped him choose the hard right versus the easy wrong when it really matters most.A bonus? Matthew McCarthy, a musician at heart, shares some insight on the curious boy who has always lived inside him and thrives on helping others seek the joy and justice in life.

World Leading Chocolate Manufacture’s Chief of Innovation & Sustainability, Pablo Perversi


On this episode of Leading from Purpose Podcast, we’re talking chocolate! Joining Nick Craig is Pablo Perversi, the Chief Innovation, Sustainability & Quality Officer as well as the Head of Gourmet, for Barry Callebaut to talk about being the world leading chocolate and cocoa manufacturer in the midst of world crises including climate change and COVID-19. Barry Callebaut is a $7.4 billion USD company that thrives on looking towards the future for opportunities that drive the energy of their employees. As the head of Innovation, Pablo leans in to the force of growth to a path of plain sailing.