Leading From Purpose Podcast

With Nick Craig

​Join Nick Craig, President of Core Leadership Institute and author of “Leading From Purpose: Clarity and The Confidence to Act When it Matters Most” as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.

Featured Podcasts

POWER ON: Plugging into Purpose as Your Energy Source


“When you are enthusiastic about what you do, you feel this positive energy. It’s very simple” -Paul Coelho

In 2021, the LEGO Group delivered record-breaking business results with revenue jumping +27% to 55.3 billion DKK and operating profit going up +32% to 17.0 billion DKK. Fueled by their mission to “Inspire and develop the builders of tomorrow” the LEGO Group has mastered taking the long view on getting every child in the world to experience LEGO play. But how do LEGO leaders engage employees’ day to day with such a loft, long-term vision?

In this edition of the “Leading from Purpose” podcast, Nick Craig introduces listeners to Victor Saeijs, Regional President for Western Europe at the LEGO Group. His purpose? To “Be the Duracell Bunny that makes my team sell boats in the Sahara.” In this lively repartee, Victor describes how he uses challenging goals and new ways of working to make the impossible possible, challenging his team to reach new levels of performance while simultaneously pushing himself to new heights.

Hear how Victor’s tapped into this approach to capitalize on opportunities throughout his career and gain an appreciation for the LEGO Group’s newest challenge—helping children learn 21st century skills by making a significant contribution to learning and education.

Recent Podcasts

Mental Wellbeing When It Matters Most – In the Workplace with Geoff McDonald


As we close out a year that has been filled with unexpected and unprecedented challenges, I am chatting with Geoff McDonald, thought leader on dealing with mental health in the business world.

Geoff, a ‘Mental Health Campaigner’, shares his personal experience with mental health and how it unveiled his Purpose. Geoff works with companies to incorporate mental health as a strategic priority. After all, when employees are mentally healthy, they perform better.

If your company is still working remotely or you’re thinking of ways to welcome everyone back to the office, check out this candid conversation for some insights on the importance of normalizing sharing stories about mental health at the organizational level, and creating the psychological safety to do so. After the year 2020 brought us, we could all benefit from prioritizing C.A.N.D.O. (listen to find out what this means!).

The power of authenticity and purpose in leadership with Alessio Miranda, Country Manager and CEO of ING Italia


“At a point, [purpose] occasionally becomes – do I feel comfortable looking myself in the mirror?”

Nine months ago, Italy, particularly Milan, was labeled the new epicenter of the COVID-19 Pandemic. The world was watching the dramatic impact the spread was having on the society, people, business and economy at large. In the midst, Alessio Miranda, newly appointed Country Manger and CEO of ING Bank Italia, was tasked with prioritizing the health and safety of 1,000 bank employees, all while maintaining the business. Through conviction of his purpose he lead with clarity and courage, resulting in ING Italia not only supporting its’ workforce mentally and physically, but they were named the second best bank in Italy, and are ending the year ahead of financial targets.

If you’re looking for some inspiration on how to have the courage to take the hard right and speak to hearts and minds, check out this week’s episode with Alessio.

Making Heroes Out Of Ordinary People in The Corporate World with Sanjiv Mehta


In the holiday spirit, we’re dropping back to back episodes on the Leading from Purpose podcast (Incase you missed it – Maarten van Beek, HR Director of ING Bank dropped last Wednesday). This week, meet Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever Limited and President of Unilever South Asia.

Sanjiv whose purpose is to “make heroes out of ordinary people,” shares his journey of leadership with us from turning Unilever Bangladesh from a company in shambles to the most admired, competitive company in the country to overseeing 21,000 employees in India alone through one of the strictest lockdowns due to COVID-19 in the world. The best part of conversations with Sanjiv are the rich stories he shares about growing up with parents who lived through the Partition of India and the love of history, culture and humanity they instilled in him at the dinner table.

If you’re looking for some inspiration on how to keep optimism alive as a leader in crisis and how to have an impact on the community you serve, look no further!

Bringing Purpose to The Corporate World with Maarten van Beek, Human Resources Director at ING Bank for Belgium, The Netherlands, and Luxembourg


On this episode of the Leading from Purpose Podcast, Nick Craig is joined by one of the biggest Purpose advocates we know, Maarten van Beek, Human Resources Director for Belgium, the Netherlands and Luxembourg at ING Bank.

Purpose has become really popular these days but how you bring it to all employees is something big organizations are just beginning to think about. At ING, they started back in 2017. Overseeing over 25,000 employees in his region, Maarten and his colleagues were already committed to the organization’s Purpose, but knew that in order to have a big impact – they needed to connect each employee’s purpose with that of ING. Today, thousands of employees, from leaders to call center representatives and branch employees, have completed the company’s Purpose to Impact Program.

Listen to hear more on how ING Bank focused on aligning individual goals with the company’s purpose to create something beautiful.